New Bike Store Alert: Pedego Portsmouth

If you live in Portsmouth or have visited downtown recently, you might have seen people riding on beautiful red cruiser bikes. These electric bike rentals are part of the 10-bike fleet of the recently opened Pedego store owned by Marc Lundgren.

The Pedego Portsmouth store is located at 19 Congress Street, right in Market Square, and it offers sales and rentals exclusively of Pedego bikes. Starting in September, the store will also offer maintenance and repair services. 

This past week, SABR Board member, Annie Poubeau spent a morning exploring the streets of Portsmouth with Marc Lundgren co-owner of Pedego Portsmouth. After years of restaurant and retail management in Massachusetts, Marc decided to branch out to the bicycle industry and opened his first Pedego store in Portsmouth last month. Marc is very passionate when talking about the people who visit the store for a demo or for a rental. He has met families on vacation who want to discover Portsmouth in a different way and also older couples who need a little push to continue enjoying bike rides. Marc mentioned one of his recent sales to a Arlington, MA woman who wanted to start commuting to work by bike. She reported after a few days with her Pedego that there was nothing better than spending 30 minutes on the bike versus being stuck in traffic.

The Pedego bikes are equipped with both a pedal assist and a throttle which makes the riding experience very smooth and enjoyable. Marc gives a demo first in the alley next door before riding a few blocks with his guests and then letting them ride on their own. It is very easy to learn how to use the e-bike and Marc goes over the rules of the road. Each rental includes a helmet and a lock. Marc is working with Pedego to develop tours of Portsmouth available on an app that users can easily download.

The store also carries a full display of Pedego bikes for sale, for all types of cyclists: cruiser, boomerang, city commuter, trail and even a folding eBike called the “Latch.” Marc explained to Annie that people come from as far as Boston and Portland to try a bike; they often fall in love with the model and buy it.

The E-Bike revolution we are experiencing today has been described many times already, it is impacting people who have different interests and purposes for the bike; it is also appealing to all ages, not just the Boomers. E-biking is still biking, you do not need to pedal and it is exercise, you just have variable levels to assist. It is very heartening to see another bike store open in town to address the different needs of our tourist and local cyclist groups alike.

For more information on rentals and to see the models on sale, please visit and please feel free to stop at the store, Marc is always available to share his passion for E-Bikes.